MetroPro is one of the leading experts in RIAA record award design—they are a team of creative thinkers and makers, delivering custom creations infused with the spirit and style of the musical artists they partner with. Inspired by artists. Crafted by artisans.

This project includes a revamped visual identity, accompanying brand guidelines, a poster to encapsulate the brand, complete with a responsive website design.

Services
Logo Design, Art Direction, Visual Design, Interaction Design, Information Architecture, Motion Design, Responsive Web Design

Technologies
Adobe Photoshop, Adobe Illustrator, Adobe After Effects

Awards
GD USA Web Design 2020

Unique selling proposition.

We’re creative thinkers and makers, delivering custom creations infused with the spirit and style of the musical artists we partner with. We continually develop innovative new opportunities to connect with fans and increase your bottom line. And we thrive on always making it happen—so you can be confident that we’ll get you exactly what you need, where and when you need it.

This design puts a modern twist on the classic MetroPro logo—with a nod to the music industry at the heart of our business. The letter O has been rendered as a stylized spinning record album, giving the entire logo a sense of forward movement that reflects our creative, innovative spirit and our ability to quickly and nimbly deliver the best solutions for our customers.

Looking toward the future.

This visual identity represents how Metropro evolves and always seeks to be one step ahead—providing exciting creative solutions for our customers while investing in innovation for the future. This identity is exciting, bright, and dynamic.