Prudential has identified the need for a more consistent look and feel across their talent communications—including external recruitment and internal employee communications. After immersing ourselves in the Prudential brand to better understand the guidelines, we developed the following visual identity to unite and elevate the Prudential recruitment marketing materials.

Services
Art Direction, Visual Design, Digital Marketing, Graphic Design

Technologies
Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe XD

In addition to creating a design system and visual identity, we developed various templates and a playbook with extensive instructions on the identity and how to implement it.

At Prudential, your career doesn’t define you. You define your career. Our new visual identity captures this spirit by creating forward motion in each composition. We use playful organic shapes and dynamic diagonal elements to embody the collaborative and motivational spirit of Prudential.