Johnson & Johnson's Medical Devices IT (MDT) department is implementing a new way of working using the Scaled Agile Framework (SAFe). The objective is to create a framework for cohesive, meaningful messaging that will enable us to clearly articulate and communicate why MDT is implementing business agility and the value it provides to employees, partners, and the business. This key messaging blueprint will be the foundation for developing actual communication pieces. Our goal is to inform, engage, and excite MDT employees and partners about the value of business agility and their roles within it.

Services
Brand Definition, Logo Design, Creative Direction, Art Direction, Visual Design, Interaction Design, Information Architecture, Motion Design

Technologies
Adobe Photoshop, Adobe Illustrator, Adobe AfterEffects

This design represents the many pieces of business agility—from our purpose and value to our people and processes—forming a unique and creative solution, depending on how we arrange them. The photography puts our people at the center of each design, just as they are at the center of this new way of working. This design shows how all the elements of our business combine to create success, and promotes excitement and pride about our new way of working.